Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

2013 Content Strategy Conferences - Pybop: Exceptional Web
The biggest reasons I attend content strategy-related conferences are inspiration and perspective. I highly recommend getting to at least one or  Content Strategy for the Real World | Open Biola
Aug 16, 2012 - 80 min for creating, editing, and presenting web content geared towards ministry. Director of Coming Soon: Content Strategy for the Web by Kristina Halvorson
The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. Track its Release. Content Strategy  How to get unstuck:content strategy for the future - YouTube
Mar 29, 2013 - 46 min - Uploaded by OreillyMediaWe all want a web that's more flexible, responsive, and ready for new devices. In 2008 Content Strategy for the Web By: Kristina Halvorson,Melissa Rach
How can you realize the value of content while planning for its long-term success ? For organizations all over the world, Content Strategy for the Web is the go-to  Content Strategy for the Web » Gemma Petrie
Halvorson, K. (2010). Content strategy for the Web. Berkeley, CA: New… The Living Web: Content Strategy for Thriving Spaces | Domain7
How do we build web places that actually meet human needs? If you've been reading our blog at all in the last year you know that it starts with  Content Strategy for the Web, 2nd Edition | Peachpit
If you're like most organizations, your content problems seem insurmountable. COPE App: Content Strategy for the Web - Kristina Halvorson and
Content Strategy for the Web - Kristina Halvorson and Melissa Rach - ContentStrategy.com.

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